Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
Tag Archives: reveneus
Broadcast is dead…unliking has begun
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the talking, when companies take this broadcast approach, we soon tire of being talked at, pining for an opportunity to converse and have a two-way […]
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