A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The […]
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How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
Pinterest: Open for Business
Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+ and LinkedIn combined according to Shareaholic. So is this social hotspot for Mid-Western crafters just a fad or does the image-focused site […]
A Social Media Policy: Brand Insurance
Despite the prevalence of social media use by companies and their employees, a surprising 76% of companies are still operating without a clearly defined social media policy. To safeguard your brand and make what might seem like the dull job of creating a social media policy more fun, the clever people of Mindflash have put a […]
Know the Best Times to Blog?
If you’re wondering what the best times for various blogging activities are, look no further. Veteran blogger Dan Zarrella, HubSpot‘s Social Media Scientist, delivers a simple Infographic (below) showing the best times to publish your blog depending on your blogging goals. He’s analyzed 40,000 blogs and suggested the best times (in US ET) to go […]
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