Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
Tag Archives: facebook
Timing is Everything: Post When it Counts
Social media marketers now have data to guide them in choosing the best time to post content on Facebook and Twitter. Argyle Social created a helpful infographic (see bleow) to help marketers maximize engagement by posting when their audiences are listening. Key Takeaways B2C audiences are generally more engaged on the weekend, particularly on Facebook […]
Emergency? Check Twitter – Works for Companies Too
For the socialrati, Twitter can be a lifeline of ideas, insights, and social connections. For others, tweets and status updates may not be considered vital. However, a string of natural and man-made disasters has shown that social media can be a lifeline for victims and responders in emergencies. If you’re used to thinking about social […]
Broadcast is dead…unliking has begun
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the talking, when companies take this broadcast approach, we soon tire of being talked at, pining for an opportunity to converse and have a two-way […]
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