Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
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Social ROI: Measure What Matters
Measuring the return on going social can be difficult for businesses, for a variety of reasons. Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]
Social & Mobile Trends: Changing Marketing, With or Without You
Major trends are determining the success of your marketing strategy, whether you realize it or not. In particular, the fast and universal adoption of mobile devices – like tablets and smart phones – for everything from social networking to shopping, is a trend ignored at your own peril. Gartner predicts tablet shipments will grow from […]
Infographic Reveals Top Tech Trends of 2011
The thinkers at G+ have created a great Infographic that looks back at the top tech trends and players for 2011, including the rise of: Group Buying (Groupon, Living Social) Tablets (iPad, Galaxy, Kindle) Crowdfunding (Kickstarter, Profounder, IndieGoGo) …
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