Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
Archive | Social Experience RSS feed for this archive
How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
3 Mobile Apps that Make You More Social
Previous posts have discussed how social and mobile are changing marketing as well as the trend of social and mobile converging. This post takes things further with three apps that make your mobile – and you – more social in some surprising ways.
5 Attributes of a Socially Optimized Business
The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses. The full Infographic is available below but here are five key attributes of the social businesses: Open Collaborative Real-time Transparent Customer-centric These attributes apply not just to the communications, but to the mindset of a social business as well. The […]
Social Business: The New Growth Engine
According to IBM, companies with better stock prices, profits and business results are 57% more likely to use social techniques. These social businesses use social networking and media tools to connect people and information inside and outside their organizations more efficiently. For many the concept of a social business is new but for those embracing […]
Follow Socialrati on Twitter!
