Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
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3 Steps to SMMS Success
As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure. A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social […]
How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell […]
Pinterest: Open for Business
Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+ and LinkedIn combined according to Shareaholic. So is this social hotspot for Mid-Western crafters just a fad or does the image-focused site […]
A Social Media Policy: Brand Insurance
Despite the prevalence of social media use by companies and their employees, a surprising 76% of companies are still operating without a clearly defined social media policy. To safeguard your brand and make what might seem like the dull job of creating a social media policy more fun, the clever people of Mindflash have put a […]
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