Measuring the return on going social can be difficult for businesses, for a variety of reasons. Typical challenges include: A lack of agreement or understanding about how social media supports business goals Uncertainty around the best metrics to use A growing number of social media accounts Monitoring and measurement tools that don’t fully meet user […]
by socialrati on February 27, 2012 in Altimeter Group, Analytics, Best Practices, Brand, eMarketer, marketing, report, Social Business, Social Marketing, Social Media, social media marketing, social media report, Strategy, study, trends
Previous posts have discussed how social and mobile are changing marketing as well as the trend of social and mobile converging. This post takes things further with three apps that make your mobile – and you – more social in some surprising ways.
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