For the socialrati, Twitter can be a lifeline of ideas, insights, and social connections. For others, tweets and status updates may not be considered vital. However, a string of natural and man-made disasters has shown that social media can be a lifeline for victims and responders in emergencies. If you’re used to thinking about social […]
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the talking, when companies take this broadcast approach, we soon tire of being talked at, pining for an opportunity to converse and have a two-way […]
In a recent video interview, Radha Subramanyan of NM Incite made a bold statement. “Social media,” she said, “is everybody’s job.” That may seem far fetched but, in fact, it’s true that all companies are now media companies.
Imagine the lively exchange of ideas and information you experience with your favorite social media tools as a means of gathering and imparting the kind of business intelligence that makes you a rock star at work. You have your finger on the pulse of what’s happening inside your company and with your customers. You know […]
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