For the socialrati, Twitter can be a lifeline of ideas, insights, and social connections. For others, tweets and status updates may not be considered vital. However, a string of natural and man-made disasters has shown that social media can be a lifeline for victims and responders in emergencies. If you’re used to thinking about social […]
Archive | July, 2011
Broadcast is dead…unliking has begun
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the talking, when companies take this broadcast approach, we soon tire of being talked at, pining for an opportunity to converse and have a two-way […]
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