Social and Mobile Bring Customers to the Fore The Dreamforce conference this...
Social and Mobile Bring Customers to the Fore The Dreamforce conference this week showcased a host of technologies that are disrupting legacy players and processes in almost every industry. It was exciting to see social and mobile at the forefront of what Salesforce is calling the Internet of Customers. Salesforce customers and partners are extremely […]
Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc. Each post generates […]
Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]