Information Is Power As anyone in sales or marketing can tell you, information...
Recent Posts
4 Types of Social Competitive Analysis
Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you [...]
3 LinkedIn Features to Boost Leads
LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the [...]
5 Social Measures Worth Tracking
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The [...]
3 Steps to SMMS Success
As social media use increases and the number of platforms grows, so do the number of social media accounts a business must monitor, manage and measure. A survey of 140 global corporate social media program managers by the Altimeter Group revealed that these organizations are struggling to manage a staggering average of 178 business-related social [...]
How to Sell More: Listen to Social Consumers
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring and analyzing the information visitors and customers share via social media, brands can learn how to improve their products, sell [...]
