If you’re making your first foray into social, you may have noticed that...
If you’re making your first foray into social, you may have noticed that...
Information Is Power As anyone in sales or marketing can tell you, information...
LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social...
A Framework for Actionable Insights from Social The good people at Awareness,...
As social media use increases and the number of platforms grows, so do the...
Social Consumers Are Sharing Your Growth Plan Every day, social consumers share...
Online bulletin board site Pinterest is a social media rocket ship. It now has...
Despite the prevalence of social media use by companies and their employees, a...
Want a Social Media Presence? Think Puppy. Do you remember when you were a kid...
Measuring the return on going social can be difficult for businesses, for a...
Previous posts have discussed how social and mobile are changing marketing as...
If you’re wondering what the best times for various blogging activities...
Major trends are determining the success of your marketing strategy, whether...
The 2012 Social Marketing & New Media Predictions is a new white paper from...
The thinkers at G+ have created a great Infographic that looks back at the top...
Social media marketers now have data to guide them in choosing the best time to...
The Dachis Group has created an engaging Infographic to help visualize the...
According to IBM, companies with better stock prices, profits and business...
As social media becomes mainstream and social business ramps up, companies are...
by socialrati on April 29, 2013 in Analytics, Best Practices, Big Data, Brand, competitive, marketing, ROI, Social Experience, Social Marketing, Social Media, Tips
Data That Tells A Story As mentioned in a previous post about social and mobile driving big data, social creates a lot of data. But all data is not created equal and marketers struggle to determine which data sets will yield the best information for the business. Of course, each business is different and thus, […]
by socialrati on March 24, 2013 in Analytics, Big Data, Business Intelligence, Mobile, Social Business, Social Media
If you’re making your first foray into social, you may have noticed that social conversations create a LOT of data. Think about a typical scenario of posting an update which includes a link to a video. This launches a series of replies, re-posts, additional links, web traffic, keyword searches, video views etc. Each post generates […]
by socialrati on May 14, 2012 in Analytics, competitive, marketing, Simply Measured, Social Marketing, Social Media, social media marketing, Tips
Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]
by socialrati on May 7, 2012 in Hub Spot, Social Business, Social Marketing, Social Media, social media marketing, study, Tips
LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]
by socialrati on May 1, 2012 in Analytics, Awareness, Checklist, insights, intelligence, marketing, report, Social Marketing, Social Media, social media marketing, social media report, Tips
A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The […]